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Case Study: Using Tickets As Client Perks |
TicketPromos MicroTicketing ® service helps a mid-sized wealth management and insurance firm more effectively use their season tickets by increasing the ticket usage, and reducing the administrative headaches associated with ticket management and distribution. Additionally, TicketPromos provides the firm with additional marketing touch points, enhancing the firms branding efforts and ensuring that the firms prospects and clients are impacted by the firms marketing spend.
Client situation before TicketPromos:
- An insurance and wealth management company uses tickets for local events as a client incentive.
- With tickets for the local baseball, basketball and football team the spend approximately $75,000.00 per year on the tickets
- Currently, the president of the firm keeps the tickets in his desk
- The firms sales staff comes to the President to inquire about ticket availability.
- The president sorts through the available tickets to find the game or games that the sales person wants
- Upon deciding on a game, the President hands the tickets to the sales person, who gives them to the client or prospect ending the transaction.
- Managing the ticket inventory is a chore
- Tickets often go unused or are distributed at the last minute to people who are not clients or prospects of the firm
- The current process results in significant waste.
How TicketPromos helps:
- After discussing the firms goals, TicketPromos created a branded digital box office containing all of the firms ticket inventory.
- The box office was then made available to the entire sales staff via a password protected Internet page
- Each sales person is provided log in credentials and a secure pass code allowing them to access the ticket inventory for their clients.
- Sales reps are now able to access ticket inventory from any Internet enabled device, including cell phones.
- When a client shows interest in attending a game, the sales rep can discuss availability and order the tickets on the spot
- TicketPromos handles the ticket distribution in an envelope branded for the firm adding additional branding to the transaction
- Additionally, TicketPromos includes additional items in the mailing including a sales brochure, parking passes and tips about where to park, restaurants around the ball park, etc.
- The President of the firm is able to access real time reports showing which sales rep is most effectively distributing tickets which clients or prospects are using tickets and more.
- At regular intervals the firm receives a download of all contact information gathered for the clients.
Using TicketPromos has a positive impact on the effectiveness of the firms season ticket purchases as a marketing tool resulting in improved client interaction and increased lead conversion. The value of the tickets is unlocked allowing the firm to concentrate on what they do best, sell insurance and wealth management products. |
