Working with TicketPromos helps a multi-store retail chain more effectively leverage sponsorship of a local sports team by seamlessly executing a gift with purchase promotion; unlocking significant value for both the chain and their customers.

The retailer decided to sponsor the team because the fan base matched the stores target demo perfectly, there is a lot of excitement surrounding the team, home games are well attended and the game broadcasts are popular.

The sponsorship includes:

• Venue signage
• Advertising on the team broadcasts
• Logo on a team premium item during one game
• Rights to use the team logo in advertising/PR
• Twenty prime tickets for every team home game

Client Situation before TicketPromos:

• The retailer places the store logo on venue signage
• General market TV and radio spots are run on team broadcasts
• Tickets are distributed internally to parties that show interest. Many go unused.
• The team logo is not used in any advertising

How TicketPromos helps:

• The retailer desires to move inventory at all of their locations
• TicketPromos provides a turn-key gift with purchase promotion
• A promotional starter kit for each store
  • Instruction kit
  • Table top displays and other POS for in-store promotion
  • Redemption coupons with unique IDs for distribution upon qualified purchases
  • A fully branded promotional web experience
  • Simple redemption process
• Complete, real-time reporting of the promotion results
• Only customers with valid redemption IDs are able to aquire tickets
• Customers select tickets from any available event
• Redemption IDs are limited to a single transaction across all events
• TicketPromos receives the promotional order, and fulfills it
• Customers receive tickets in a branded envelope with a bounce-back offer enclosed
• Retailer receives complete promotional database at conclusion of the promotion

By working with TicketPromos, the retailer is able to effectively implement the gift with purchase program because they don’t not have to guess their customers wishes. No stores are without tickets when a customer makes a qualifying purchase and several additional customer touchpoints are created enhancing the company's marketing.

The redemption coupons distributed upon a qualifying purchase include the store logo, team logo, a redemption code and instructions on how to get the tickets online. Upon returning home, the customer goes online to a store-branded website, pick the game that best suits their schedule from the available inventory. The customer enters the redemption code and their information, and TicketPromos sends the tickets out.

The tickets are sent in a branded envelope that includes the team and retailer logo; also included is a bounce-back offer for the store. At the end of each month during the promotion, the retailer is provided the contact information of the customers that attended games it the previous month. Now the retailer can send a thank you email with a reminder of the additional sales opportunity.

By working with TicketPromos, the retailer has created a promotion that hits on all cylinders. Fans are motivated to do their shopping at the retailer’s locations because the tickets provide a real incentive to purchase. The administration of the promotion is a breeze because TicketPromos handles all of the leg work associated with promotional fulfillment, and most importantly the experience for the stores customers is improved because they get tickets for a game that fits within their schedule. All of this results in significant improvement in aligning the team brand with the retailers brand allowing for the glow of the sponsorship to work, as opposed to just making a media buy.