

| Case Study: Effectively Using Season Tickets as a Marketing Tool During the Recession |
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You buy season tickets for your local sports franchises or large quantites of tickets for major events like professional golf tournaments, because you believe your customers will enjoy going to the games and becuase you believe that it will help your organization close more business. In this economy, you may question the expense of tickets and the effectiveness of tickets as a marketing asset. We believe the ticket is an effective marketing tool, but how you leverage the asses is truly where you can see greater bottom line impact. TicketPromos helps streamline the management of your ticket inventory. We offer a method of ticket management that significantly impacts efficiency, accountability, and ultimately will increase the return-on-investment of your entertainment marketing spend. We have heard too many stories about companies that buy season tickets for the purpose of client entertainment and end up not having a clear idea of how the tickets were used. Having unused game tickets is frustrating, and track who used the tickets for which game on an excel spreadsheet is cumbersome at best. At the end of the season these companies question if their investment paid off but don't have any real ability to analize the investment since they do not typically know who used the tickets or which clients attended games. How many emails go out offering tickets for a game tonight? How many junior employees swing by the CEOs office to ask the executive assistant if there are any extra tickets lying around? When buying tickets a company is making a significant marketing invesment yet they aren't managing that investment properly. Hiring TicketPromos manage your ticket inventory opens up a new world of possibilities. If your tickets are intended for use by your sales force, TicketPromos will allow for all of them to have real-time access to available tickets from any web enabled device including their cell phones! Without TicketPromos, the current process typically goes something like this:
With TicketPromos, the process is completely streamlined:
*We do not guaruntee that you will close more deals if you use TicketPromos, but you get the point. Business is based on keeping the customer happy, and using TicketPromos allows a diversified sales organization to more effectively leverage tickets by providing a mechanism for the organizations members to actively manage the inventory. From the transaction above, TicketPromos can show which customer requested the tickets, which sales person was on the account, and the ticket inventory is updated in real time. All of this occured without any human interaction from the TicketPromos client. |
Contact Us
| Phone: | 713.385.5389 |
| Email: | info@ticketpromos.com |
